Hirschhausens Gesund Leben
Frances Uckermann and her team successfully redesigned „STERN Gesund Leben“. The fresh and innovative approach included getting Dr. Eckhart von Hirschhausen, a famous german Doctor, Activist, Science writer and Comedian on board to be the face and top contributor of the magazine. The new title „Hirschhausens Gesund Leben“ appealed very much to the readers and revived their interest. The first issue after the redesign brought a circulation increase of 260 percent.